LA BRIQUE RESTAURANT
Year
2023
Client
Fictional project
ABOUT THE PROJECT
Final year project - Digital Art Direction.
The objective was to imagine the global artistic direction of a french restaurant wishing to diversify its services: marketing strategy, brand image, communication actions, retroplanning, communication supports, production estimates, team management, media and communication channels...
ELEGANT VISUAL IDENTITY
The logo reflects the elegance of a Michelin-starred restaurant. It cleverly plays on the word "brick" by using a dominant "B", a stylized representation of a red brick and the full name of the restaurant.
WEBSITE
Digitization of the restaurant with the creation of a website, an essential tool for ensuring online visibility and attracting more customers.
PRINT SUPPORT
Design and print elegant bifold restaurant menus, offering customers a refined visual and tactile experience.
GRAPHIC POSTERS
Launch campaign in Toulouse bus shelters and subways to promote the restaurant's new services.
COMMUNICATION ACTION
Promotional food-truck complete with a range of accessories such as coasters, aprons, bags and paper cups in the restaurant's colors.
SOCIAL NETWORKS
The restaurant's activity on Instagram and other social networks is essential to develop proximity with customers thanks to attractive visuals.
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