SAMANTHA BENEDETTO
Year
2023
Client
Samantha Benedetto
ABOUT THE PROJECT
Graphic design for Samantha Benedetto, expert in management, development and business support: logo, colorimetry and typography.
TYPOGRAPHIC LOGO
The logo combines both personal representation through the clearly defined first and last names, and an illustration of the services offered via the distinctive colors and lettering.
COLORS THAT MAKE SENSE
Green, often associated with growth and renewal, symbolizes Management. Orange, a bright and energetic color, represents Development. Yellow, associated with optimism and clarity, is related to Support.
AN ORIGINAL CONCEPT
The letter "N" stretched downwards is visually appealing: it creates an offset with the letter "E" below, giving the logo a distinctive and memorable appearance. This graphic element symbolizes S. Benedetto's ability to bring a unique perspective to its sector.
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